GEO
What is GEO, and how is it different from SEO?
GEO is getting ChatGPT, Perplexity, Gemini and Google's AI Overviews to find your site, understand it and cite it. What changes from SEO, and what doesn't.
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SEO and GEO, without the hype.
Practical guides to being found on Google and cited by AI assistants. Every claim links to its source, and no number is made up.
SEO
How to do an SEO audit, step by step
The seven checks of an SEO audit, in the order they matter: crawling, indexing, on-page, rendering, speed, structured data and authority. With a checklist.
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How to check whether ChatGPT recommends your business (and what to do if it doesn't)
A five-step method to test whether ChatGPT, Perplexity or Gemini mention your brand, what they cite instead, and why a business goes missing.
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Why Google isn't indexing your site, and how to fix it
How to see what Google knows about your site, what each Search Console indexing status means, and what to do about each one, including on a brand-new site.
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AI crawlers in robots.txt: GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended
What each AI bot does (training, search, or fetching a page for a user), what blocking it costs you, and the robots.txt we recommend for a business site.
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Core Web Vitals: what LCP, INP and CLS measure and how to improve them
The three Core Web Vitals, their thresholds, lab versus real-user data, and the usual cause of each problem with how to fix it.
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llms.txt: what it is, what it does and whether you need one
llms.txt is a Markdown file that summarises a site for language models. What the proposal says, who actually reads it today and how much to expect from it.
Read the articleYour customers are searching.The only question is whether they find you.
Google. AI. Organic. Paid.
One visibility strategy.